Who We Are


Is the heart and soul of the Fitness Industry, She has founded and operated ECA World Fitness Alliance for the past 25 years. As President and C.E.O. she was responsible for the promotion, marketing, advertising, programming and voice of the brand. She was Editor in chief for the ECA E-News. Carol is an international presenter, motivational speaker and consultant. She has designed and consulted for companies large and small within the fitness business and outside of it; including Hyatt Hotels, Gatorade, Nike, Avia, 361 degrees, Soul Cycle, Velocity, Peloton, RIPPED, X-Tend Barre. Atmashpere, HiCycle,  and the mainstream media. She was the former National Director of Group Fitness for Equinox Fitness Clubs and has been a media spokesperson for A.C.E. and Lululemon. Carol was awarded Program Director of the Year from the fitness organization IDEA. Carol has appeared in and contributed articles for many publications including the New York Times, Vogue Magazine, Self, Fitness and more. She has been featured on network television including CBS, NBC and Fox. .


 can easily develop a budget and business plan for all aspects of the building process as well as initiate creative marketing, client acquisition, and management operating procedures. His career has spanned the fitness and beauty industries. He has successfully designed, created, and managed businesses. His signature brand, the Jeffrey Stein Salons in NYC have had three decades of success.